Insights & Updates
Thoughts, insights and the latest news from the Playground xyz team
Want to learn more about the power of Attention Time?
Attention Time is the next-generation, quality-based metric pioneered by Playground xyz. Defined as the length of time an ad is actually looked at, it’s a powerful signal of ad relevance and resonance which is helping the world’s biggest brands maximise attention on their ads.
Read our whitepaper to find out more about how we measure it and how it’s redefining how digital advertising’s effectiveness is measured.
Playground xyz is on a mission to master the art and science of maximising consumer attention. The company’s Attention Intelligence Platform comprises a comprehensive suite of products to help advertisers create, measure and optimise attention-grabbing ads. Playground xyz has offices in Australia, New Zealand, Montreal, Singapore, Hong Kong, London, New York and Los Angeles.
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