Insights & Updates
Thoughts, insights and the latest news from the Playground xyz team
The age of attention is here and the worlds of media and advertising are destined to be changed forever… That may sound a touch dramatic but it’s true. Attention-based advertising
The shift towards attention-based advertising is gaining pace. Here are a few reasons why you'll be hearing the term a lot more throughout the remainder of this year and into
Want to learn more about the power of Attention Time?
Attention Time is the next-generation, quality-based metric pioneered by Playground xyz. Defined as the length of time an ad is actually looked at, it’s a powerful signal of ad relevance and resonance which is helping the world’s biggest brands maximise attention on their ads.
Read our whitepaper to find out more about how we measure it and how it’s redefining how digital advertising’s effectiveness is measured.