Insights & Updates
Thoughts, insights and the latest news from the Playground xyz team
Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth, is pleased to announce a partnership with attention-based advertising experts
Want to learn more about the power of Attention Time?
Attention Time is the next-generation, quality-based metric pioneered by Playground xyz. Defined as the length of time an ad is actually looked at, it’s a powerful signal of ad relevance and resonance which is helping the world’s biggest brands maximise attention on their ads.
Read our whitepaper to find out more about how we measure it and how it’s redefining how digital advertising’s effectiveness is measured.