We’re going to let you in on a little-known secret in advertising: video ads are great at securing consumer attention. Shocking but true.
OK, so whilst the effectiveness of video assets is unlikely to be news to you, it’s always worth reaffirming the point, especially when it comes to consumer attention. We regularly create and deliver high-performing ads featuring fantastic video assets from our clients, and informing them of exactly how long those assets have secured their audiences’ attention for is a powerful indicator of the value of that asset.
Check out these ad creatives from December, all of which use strong video assets to draw and maintain users’ gaze.
Disney
Playground xyz format: HangTime Video
For the launch of one of Disney+’s most anticipated new series, full-screen video was a must. Giving Star Wars fans a glimpse of what to expect from The Book of Boba Fett, this HangTime Video creative stopped users in their tracks and secured Attention Time levels 26% above regional benchmarks.
Fossil
Playground xyz format: HangTime Video
For ultimate impact, full-screen video is practically unrivalled. This ad from Fossil used our HangTime Video format to seize the attention of their audience, showcasing their products with lingering, close-up shots.
Achieving Attention Time levels 52% above regional benchmarks, this campaign definitely made an impact for Fossil.
Cancer Council Victoria
Playground xyz format: HangTime
This incredible ad from Cancer Council Victoria speaks for itself.
An exceptionally strong video asset, displayed full-screen via our HangTime Video format, achieving Attention Time levels 39% above benchmarks.
