Playground xyz logo white

A game-changing new metric: Attention Time

Attention Time: simply the length of time, in seconds, your ad was actually looked at. Because it captures a consumer’s interest in an ad, it’s a hugely powerful measure of ad relevance and resonance, and is changing the way digital ad effectiveness is judged.

Attention Time_Desktop_Mobile

Attention Intelligence Platform

How it works

Attention signals are changing the way digital campaigns are planned, delivered an optimised. Find out Attention Time works, including how it uses real eye-tracking data, and its advantages over traditional mertics like Viewability and CTR.

Subscribe to our newsletter

To find out more about our range of attention-based products, including product updates and industry news, subscribe to our newsletter.

Playground xyz logo white

Playground xyz is on a mission to master the art and science of maximising consumer attention. The company’s Attention Intelligence Platform comprises a comprehensive suite of products to help advertisers create, measure and optimise attention-grabbing ads. Playground xyz has offices in Australia, New Zealand, Montreal, Singapore, Hong Kong, London, New York and Los Angeles.