A game-changing new metric: Attention Time
Attention Time: simply the length of time, in seconds, your ad was actually looked at. Because it captures a consumer’s interest in an ad, it’s a hugely powerful measure of ad relevance and resonance, and is changing the way digital ad effectiveness is judged.
Attention Intelligence Platform
How it works
Attention signals are changing the way digital campaigns are planned, delivered an optimised. Find out Attention Time works, including how it uses real eye-tracking data, and its advantages over traditional mertics like Viewability and CTR.
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Playground xyz is on a mission to master the art and science of maximising consumer attention. The company’s Attention Intelligence Platform comprises a comprehensive suite of products to help advertisers create, measure and optimise attention-grabbing ads. Playground xyz has offices in Australia, New Zealand, Montreal, Singapore, Hong Kong, London, New York and Los Angeles.
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