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Read more about the article Ads of the month: February ’22

Ads of the month: February ’22

  • Post author:nickpxyz
  • Post published:5th April 2022
  • Post category:Case study
  • Post comments:0 Comments

Playground xyz Ads of the Month: February 2021 Fullscreen for the win Our fullscreen HangTime format is the go-to for brands looking to capture the attention of their audiences. Check…

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Read more about the article Ads of the month: December ’21

Ads of the month: December ’21

  • Post author:nickpxyz
  • Post published:25th January 2022
  • Post category:Case study
  • Post comments:0 Comments

Playground xyz Ads of the Month: December 2021 We’re going to let you in on a little-known secret in advertising: video ads are great at securing consumer attention. Shocking but…

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Read more about the article Are you not impressed?

Are you not impressed?

  • Post author:nickpxyz
  • Post published:18th January 2022
  • Post category:Blog/Thoughts

Is it time for the industry to shift its focus from delivering ad impressions to actually making impressions?

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Read more about the article Ads of the month: November ’21

Ads of the month: November ’21

  • Post author:nickpxyz
  • Post published:12th January 2022
  • Post category:Case study
  • Post comments:0 Comments

Playground xyz Ads of the Month: November 2021 It will come as no surprise to anyone that retail, payments and e-commerce ads led the way in November. Check out a…

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Read more about the article Amobee partners with Playground xyz for Attention Time metric

Amobee partners with Playground xyz for Attention Time metric

  • Post author:nickpxyz
  • Post published:16th November 2021
  • Post category:News
  • Post comments:0 Comments

Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth, is pleased to announce a partnership with attention-based advertising experts…

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Read more about the article Playground xyz wins Best Use of Data at The Wires 2021, with Suzuki and the7stars

Playground xyz wins Best Use of Data at The Wires 2021, with Suzuki and the7stars

  • Post author:nickpxyz
  • Post published:10th November 2021
  • Post category:Awards
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Playground xyz have been awarded Best Use of Data at The Wires 2021, presented by ExchangeWire. Awarded to the most effective and innovative use of data in driving oustanding digital…

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Read more about the article Ads of the month: October ’21

Ads of the month: October ’21

  • Post author:nickpxyz
  • Post published:3rd November 2021
  • Post category:Case study
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Playground xyz Ads of the Month: October 2021 Check out a selection of the best performing ad creatives to run across the PXYZ network in October, featuring attention-grabbing ads from…

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Read more about the article Agencies and brands get ready for “Age of Attention”; partner with Playground xyz

Agencies and brands get ready for “Age of Attention”; partner with Playground xyz

  • Post author:nickpxyz
  • Post published:26th October 2021
  • Post category:News
  • Post comments:0 Comments

Holding companies and agencies including GroupM and the7stars partner with Playground xyz.

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Read more about the article Publicis partners with Playground xyz to activate attention data across the Groupe

Publicis partners with Playground xyz to activate attention data across the Groupe

  • Post author:nickpxyz
  • Post published:12th October 2021
  • Post category:News
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Publicis Groupe Australia announces partnership with marketing technology company Playground xyz to begin measurement of Attention Time.

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Read more about the article <strong>Why the shift to attention spells good things for publishers</strong>

Why the shift to attention spells good things for publishers

  • Post author:nickpxyz
  • Post published:27th September 2021
  • Post category:Thoughts
  • Post comments:0 Comments

The age of attention is here and the worlds of media and advertising are destined to be changed forever… That may sound a touch dramatic but it’s true. Attention-based advertising…

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Playground xyz is on a mission to master the art and science of maximising consumer attention. The company’s Attention Intelligence Platform comprises a comprehensive suite of products to help advertisers create, measure and optimise attention-grabbing ads. Playground xyz has offices in Australia, New Zealand, Montreal, Singapore, Hong Kong, London, New York and Los Angeles.

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