Ads of the month: February ’22
Playground xyz Ads of the Month: February 2021 Fullscreen for the win Our fullscreen HangTime format is the go-to for brands looking to capture the attention of their audiences. Check…
Ads of the month: December ’21
Playground xyz Ads of the Month: December 2021 We’re going to let you in on a little-known secret in advertising: video ads are great at securing consumer attention. Shocking but…
Are you not impressed?
Is it time for the industry to shift its focus from delivering ad impressions to actually making impressions?
Ads of the month: November ’21
Playground xyz Ads of the Month: November 2021 It will come as no surprise to anyone that retail, payments and e-commerce ads led the way in November. Check out a…
Amobee partners with Playground xyz for Attention Time metric
Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth, is pleased to announce a partnership with attention-based advertising experts…
Playground xyz wins Best Use of Data at The Wires 2021, with Suzuki and the7stars
Playground xyz have been awarded Best Use of Data at The Wires 2021, presented by ExchangeWire. Awarded to the most effective and innovative use of data in driving oustanding digital…
Ads of the month: October ’21
Playground xyz Ads of the Month: October 2021 Check out a selection of the best performing ad creatives to run across the PXYZ network in October, featuring attention-grabbing ads from…
Agencies and brands get ready for “Age of Attention”; partner with Playground xyz
Holding companies and agencies including GroupM and the7stars partner with Playground xyz.
Publicis partners with Playground xyz to activate attention data across the Groupe
Publicis Groupe Australia announces partnership with marketing technology company Playground xyz to begin measurement of Attention Time.
Why the shift to attention spells good things for publishers
The age of attention is here and the worlds of media and advertising are destined to be changed forever… That may sound a touch dramatic but it’s true. Attention-based advertising…
