Are you not impressed?
Is it time for the industry to shift its focus from delivering ad impressions to actually making impressions?
Why the shift to attention spells good things for publishers
The age of attention is here and the worlds of media and advertising are destined to be changed forever… That may sound a touch dramatic but it’s true. Attention-based advertising…
Attention-based advertising
Why you’ll be seeing the term ‘attention-based advertising’ a lot in 2022
The shift towards attention-based advertising is gaining pace. Here are a few reasons why you'll be hearing the term a lot more throughout the remainder of this year and into…
Attention Time digital ad metric
Attention Time: more than just a metric
Attention Time is the exciting new metric helping the world's biggest advertisers measure the true effectiveness of their digital advertising activity. But here are a few reasons why it's so…
Cookies. Just because you can, doesn’t mean you should.
By Rob Hall, CEO of Playground xyzYou’ll have undoubtedly heard the news - Cookiepocalypse has been avoided for the time being, after Google yesterday announced a delay to its killing-off…
