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Read more about the article Are you not impressed?

Are you not impressed?

  • Post author:nickpxyz
  • Post published:18th January 2022
  • Post category:Blog/Thoughts

Is it time for the industry to shift its focus from delivering ad impressions to actually making impressions?

Continue ReadingAre you not impressed?
Read more about the article <strong>Why the shift to attention spells good things for publishers</strong>

Why the shift to attention spells good things for publishers

  • Post author:nickpxyz
  • Post published:27th September 2021
  • Post category:Thoughts
  • Post comments:0 Comments

The age of attention is here and the worlds of media and advertising are destined to be changed forever… That may sound a touch dramatic but it’s true. Attention-based advertising…

Continue ReadingWhy the shift to attention spells good things for publishers
Read more about the article Why you’ll be seeing the term ‘attention-based advertising’ a lot in 2022
Attention-based advertising

Why you’ll be seeing the term ‘attention-based advertising’ a lot in 2022

  • Post author:nickpxyz
  • Post published:26th August 2021
  • Post category:Industry/Thoughts
  • Post comments:0 Comments

The shift towards attention-based advertising is gaining pace. Here are a few reasons why you'll be hearing the term a lot more throughout the remainder of this year and into…

Continue ReadingWhy you’ll be seeing the term ‘attention-based advertising’ a lot in 2022
Read more about the article Attention Time: more than just a metric
Attention Time digital ad metric

Attention Time: more than just a metric

  • Post author:nickpxyz
  • Post published:6th August 2021
  • Post category:Thoughts
  • Post comments:3 Comments

Attention Time is the exciting new metric helping the world's biggest advertisers measure the true effectiveness of their digital advertising activity. But here are a few reasons why it's so…

Continue ReadingAttention Time: more than just a metric
Read more about the article Cookies. Just because you can, doesn’t mean you should.

Cookies. Just because you can, doesn’t mean you should.

  • Post author:nickpxyz
  • Post published:30th June 2021
  • Post category:Industry/Thoughts
  • Post comments:1 Comment

By Rob Hall, CEO of Playground xyzYou’ll have undoubtedly heard the news - Cookiepocalypse has been avoided for the time being, after Google yesterday announced a delay to its killing-off…

Continue ReadingCookies. Just because you can, doesn’t mean you should.
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Playground xyz is on a mission to master the art and science of maximising consumer attention. The company’s Attention Intelligence Platform comprises a comprehensive suite of products to help advertisers create, measure and optimise attention-grabbing ads. Playground xyz has offices in Australia, New Zealand, Montreal, Singapore, Hong Kong, London, New York and Los Angeles.

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